Churn predictions
in plain English.

PlayGenus is a game analytics platform built for indie and small game studios. We provide explainable churn predictions, retention and LTV forecasts, and cross-channel ROAS analysis. Every prediction comes with a plain-English reason and a recommended action — so your team can act on insights without needing a data scientist.

Most game analytics tools focus on event tracking and historical dashboards — you see what happened in the past, then your team has to figure out why. PlayGenus adds a predictive layer with built-in explanations: every churn prediction shows the player behaviors driving it and a recommended action. We're built specifically for studios without a dedicated data scientist.

You don't have to switch — most teams run both. GameAnalytics is great for event tracking and historical dashboards. PlayGenus adds what GameAnalytics doesn't: predictions, explanations, and recommended actions for your game's data.

Your raw data is fully segregated — no other studio ever sees it. We don't require any PII to train models, only behavioral patterns. You can opt out at any time.

PlayGenus is designed specifically for studios without a dedicated data science team — that's the whole point. Game designers, producers, and UA managers act directly on plain-English insights. No SQL. No model interpretation. Integration takes under an hour. You're not buying a tool that needs a specialist. You're buying one that replaces the need for one.

It depends on whether you're already live. If you are, we import your history during onboarding and train on your existing players — so predictions are useful in your first week with us, not after 30 days of waiting. If you're starting from zero, churn only becomes measurable once players have had time to actually churn: we need roughly two weeks of data before the first model trains, and it sharpens from there. We tell you which case you're in during onboarding rather than leaving you guessing.

Lightweight SDKs for Unity, Unreal, and any custom engine via standard event schema. A REST event API (/v1/events) if you'd rather send events without an SDK. Webhook alerts for critical thresholds. Most studios go from zero to live data in under an hour.

Yes. A read-only demo account — PlayGenus Demo Studio — is open to everyone. Browse the live dashboard with realistic demo data — no signup, no credit card. It's the same dashboard our customers use, populated with a demo game.

Yes. PlayGenus imports historical exports from GameAnalytics, PlayFab, Firebase, Unity Analytics, or any CSV. Our mapping engine matches your existing events to your new tracking plan, we review every mapping with you, and the models then train on your history — so predictions arrive with context instead of starting from zero.