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Churn predictions
in plain English.

Every churn prediction explains itself — with a reason and a recommended action. Tailored to your game and genre.

Join founders
How we work

Hands-on
from day one.

We tailor the SDK to your game and genre, help your team integrate it, and have predictions running in week one. No self-serve grind.

Step 01
SDK tailored to your game and genre
Fill in a questionnaire about your game — genre, mechanics, monetization, key events. We generate an SDK tailored to your game and your genre, with the event schema you actually need. Not a generic library.
Step 02
Your team integrates the SDK
Drop it into Unity, Unreal, or any custom engine. Wire events client-only, backend-only, or both — gives better predictions. We help you decide which events matter most for your game.
Step 03
Predictions start in week one
Once your events stream in, the model fine-tunes on your players. Churn predictions, LTV forecasts, and recommended actions start during your first week — not after 30 days.
What you get

What you can do
with PlayGenus.

PlayGenus is a game analytics platform built for indie and small game studios. Each insight comes with a reason and a suggested action — built on your game's data, not someone else's.

PlayGenus churn drivers chart with explainable insight and suggested action

Churn drivers, in plain English

Every prediction shows the behaviors driving it — and what to try first. Read by designers and PMs, not data scientists.

PlayGenus predictive KPI dashboard with retention, LTV, and DAU forecast

Predict retention, LTV, and revenue

Forecasts for D1/D7/D30 retention, LTV, DAU, and revenue — with a 30-day curve and flagged anomalies.

PlayGenus cross-channel ROAS chart with predicted trajectory and player-quality overlay

See every campaign in one chart — and the players they actually deliver.

Cross-channel ROAS with predicted trajectory and a player-quality overlay. Know which campaigns bring whales, not just installs.

PlayGenus churn risk heatmap across cohorts, levels, and sessions

Spot churn before it spreads

A daily heatmap of churn risk across your player base. Drill into cohorts, levels, or sessions to see where churn concentrates.

FAQ

Questions we get
every time.

PlayGenus is a game analytics platform built for indie and small game studios. We provide explainable churn predictions, retention and LTV forecasts, and cross-channel ROAS analysis. Every prediction comes with a plain-English reason and a recommended action — so your team can act on insights without needing a data scientist.
Most game analytics tools focus on event tracking and historical dashboards — you see what happened in the past, then your team has to figure out why. PlayGenus adds a predictive layer with built-in explanations: every churn prediction shows the player behaviors driving it and a recommended action. We're built specifically for studios without a dedicated data scientist.
You don't have to switch — most teams run both. GameAnalytics is great for event tracking and historical dashboards. PlayGenus adds what GameAnalytics doesn't: predictions, explanations, and recommended actions for your game's data.
Your raw data is fully segregated — no other studio ever sees it. We don't require any PII to train models, only behavioral patterns. You can opt out at any time.
PlayGenus is designed specifically for studios without a dedicated data science team — that's the whole point. Game designers, producers, and UA managers act directly on plain-English insights. No SQL. No model interpretation. Integration takes under an hour. You're not buying a tool that needs a specialist. You're buying one that replaces the need for one.
Our base model is pre-trained on public game telemetry datasets, so churn predictions become reliable during your first week of data — not after 30 days. As your game-specific data accumulates, the model fine-tunes further.
Lightweight SDKs for Unity, Unreal, and any custom engine via standard event schema. Full REST API for programmatic access. Webhook alerts for critical thresholds. Most studios go from zero to live data in under an hour.
Founders program · Closes Q4 2026

We grow together.

Become a founding member and get up to 6 months of analytics free. We grow together — your data helps us deliver better predictions.