PlayGenus documentation
Everything you need to get your studio onto PlayGenus — onboarding, SDK integration, the full event reference, and importing your historical analytics data.
PlayGenus is a game analytics platform for indie and small studios. Every churn prediction comes with a plain-English reason and a recommended action, so your team can act on it without a data scientist in the room.
These docs cover getting your game set up, what the SDK sends and why, and bringing your existing data with you.
Getting started
How onboarding works
What happens between your first conversation and your first prediction — who does what, and what each part needs from you.
Quick start
Send your first event from Unity, a Java or Node.js server, or the REST API — usually under an hour of engineering time.
Choosing your SDK
Client, server, or plain REST — which integration fits your architecture, and why revenue events belong on the server.
Tracking events
Progression models
The four genre models that decide which events your game should track — and why a puzzle game and a survival game measure 'stuck' differently.
Client event reference
Sessions, screens, tutorials, ads, crashes — every client event with its full property schema.
Server event reference
Purchases, progression, economy, matchmaking, LiveOps — the authoritative events your backend sends.
Custom events
How we recommend events shaped to your game's specific mechanics, with examples per genre.
Bringing your data with you
Import your historical data
Bring event history from GameAnalytics, PlayFab, Firebase, Unity Analytics, or any CSV, so your models start with context instead of from zero.
Migrate from Firebase Analytics
The full walkthrough — BigQuery export, upload, mapping review, and what happens after.
Guides
Longer reads on the questions behind the product — churn, retention benchmarks, and how prediction actually works. They live in the Guides section.
Why F2P games lose most players on day one
Where players actually leave in the first session, and how to find your version of it.
How churn prediction works
The models in plain English, the data they really need, and why explanations matter more than scores.
What is a good D7 retention rate?
Real benchmarks by genre and source — and why the published numbers disagree.
Where to start
If you haven't talked to us yet, start with How onboarding works. It covers the whole path: the genre questionnaire, the tracking plan we build with you, and the SDK we generate for your game.
If you're already set up, the quick start gets events flowing, and the glossary is there for every acronym the industry throws at you.
Try it before you read
A read-only demo account is open to everyone at app.playgenus.com/auth/demo — the real dashboard, populated with realistic demo data. No signup, no credit card.
Getting help
We onboard every studio personally, so the fastest route is usually just asking. Email support@playgenus.com.