Guides
Practical, honest guides on game analytics for indie and small studios — churn, retention benchmarks, and how prediction actually works. No filler, real numbers, sources cited.
Long-form guides on the questions we actually get asked — written for game developers, not data scientists. We publish one or two a month when we have something worth saying, and we update them (with a visible date) when the numbers change.
Why F2P games lose most players on day one — and what to fix first
Even healthy games lose 60–70% of new players in 24 hours. Where they actually leave, and how to find your version of it.
How churn prediction works for mobile games
What signals predict churn, how the models work in plain English, how much data you really need — and why 'explainable' is the part that matters.
What is a good D7 retention rate for mobile games?
The median game keeps under 4% of players at day 7. The real benchmarks by genre and source — and why published numbers disagree.
Looking for the product docs?
Setup, SDK integration, the event reference, and data import live in the documentation section.